Far to the north of the clanging slot machines, the zip-lining mid-westerners, and the nostalgic piss smell of Freemont Street, there lies a boutique with precisely spaced aisles, walls painted in fresh pastels, all of it painstakingly lighted like a Tiffany & Co. But they are not selling high-end jewelry here. They’re selling toys.
The Love Store is an adult toy store located on the north side of Las Vegas (you may have seen the billboards lining the freeways near the Spaghetti Bowl). As opposed to The Adult Superstore Strip-side—where the atmosphere is such that one immediately regrets wearing open-toe shoes—The Love Store is a clean, fresh environment for perusing pleasure purchases.
Involved since it opened in 1999 as Red Chrome, owner Edward Wheeler ensures the shoppers of Las Vegas get what they need in terms of erotic toys, sexy clothing, fetish materials, and videos. More helpful toward retail clients than nosy journalists, Wheeler says that customer service is what sets the store apart. “We are all about customer service and educating people about all the wonderful products that we carry,” he says. “We want everyone to have an enjoyable experience when they visit us.”
In the vein of education, my research assistant and I were aided by Niki Lynn, a shift lead who has worked at the The Love Store since October, 2012. Niki Lynn showed us how to test vibrators on the tips of our noses, as this simulates the sensitivity of the nether regions. Almost all of the vibrators the store carries feature testers displayed as prominently and neatly as cellphones at a Best Buy.
Niki Lynn says that when it comes to helping customers find products that they’ll love, she listens to what the customer is looking for and offers them a few choices based on that information. “There certainly are a few toys we sell that are my favorite,” she says, “but everyone's body is different.”
The Love Store also features a video arcade with single and “buddy-style” viewing booths. However, you may want to ask the staff for instructions, as my research assistant and I found the controls to be less than user-friendly.
The Love Store is located at 4440 East Cheyenne Ave., Las Vegas, NV.
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Stay Sexy!
—T.A.
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